The AL Journal

Fiona bent over on a golf course green, pointing at her ball beside the hole, from her competitive golf years, with the caption: ‘This was the life before. Even then, nothing quite fit. I just lived with it.
The Gap I Lived
For most of my adult life, finding a bra that fit meant settling with one or two brands, if I was lucky; nothing most of the time. This is the... Read more...
We Could Have Launched Twenty Styles. We Launched Six.
We Could Have Launched Twenty Styles. We Launched Six.
We had the option to launch wide. We didn't. Active Liberated runs three ranges: Vibe Bold, Rise Strong, Embrace Flow, sorted by support level, not collection, because that's the real... Read more...
Black Embrace Flow Wanda bra laid flat with its padding removed and placed beside it, showing the unpadded cup shape, with a tape measure coiled nearby on a neutral surface
What Removable Padding Actually Does (and Why Some Bras Get It Wrong)
A bra can look perfect out of the box and still feel different once you're wearing it. That's rarely the padding's fault, padding was never structural. Here's what actually holds... Read more...
Why a Sports Bra Can Feel Right in the Fitting Room and Wrong the Moment You Actually Move
Why a Sports Bra Can Feel Right in the Fitting Room and Wrong the Moment You Actually Move
One woman in our Coffee Conversations described a sports bra that felt right putting it on, and rolled or rode up every time she actually moved in it. Here’s why... Read more...
Why Wireless Can Still Hold You
Why Wireless Can Still Hold You
I used to blame wireless bras for feeling unsupportive, until I understood what was actually not working for me in the wired ones. Support does not come from a wire,... Read more...
It's Not the Clothes, It's Just Me — why activewear sizing fails Asian curvy bodies, and what we do differently
It's Not the Clothes, It's Just Me
I lost count of how many times I told a salesperson "it's not the clothes, it's just me." I meant it kindly, but it was the only explanation anyone ever... Read more...
How Staying Active Changes As Life Changes
How Staying Active Changes As Life Changes
The way we stay active changes as life changes. Work, family, career shifts, and new routines can change what movement looks like for us. In this Journal, we reflect on... Read more...
How to Stay Active Without Going to the Gym
How to Stay Active Without Going to the Gym
When people think about exercise, they often picture a gym: rows of equipment, mirrors, fitness classes with instructors who seem to know exactly what they're doing. For many women, that... Read more...
How to Tell Whether a Sports Bra Was Designed for Your Body
How to Tell Whether a Sports Bra Was Designed for Your Body
You find a brand you love. The photography looks right, the fabric sounds right, the price works. Then you open the size dropdown and the largest size is L. Here... Read more...
Why Most Sports Bras Don't Fit Asian Women, and What We Did About It
Why Most Sports Bras Don't Fit Asian Women, and What We Did About It
If you're a curvy Asian woman and sports bras have never quite worked for your body, you're not imagining it. The fit gap is real, and it runs deeper than... Read more...