ABOUT ACTIVE LIBERATED
Activewear for Asian Curvy Women, Sizes M to 4XL
Active Liberated exists because Asian curvy women have been overlooked by the activewear industry for too long, and because we decided to do something about it.
We are not a brand for everyone. We are a brand built specifically for Asian curvy women, in a region the activewear industry has consistently ignored.
The women we exist for
She is active, or working her way back to it. She has spent years sizing up, making do, and accepting that activewear just does not work for her body.
She is done accepting that.
Asian curvy is not a single body type. A woman can be curvy at an M. She can carry her curves in her bust, her hips, her torso, in combinations that Western sizing ignores completely. Active Liberated is built on knowing that.
Fit that is actually tested
Every piece in the Active Liberated collection is carefully selected and fit-tested for Asian body proportions across sizes M to 4XL.
We do not trust factory size charts. Standard sizing methodology uses body weight and cup size as proxies for bra fit, and it fails Asian curvy bodies consistently. Our fit standard is different: every product is validated using under-bust and bust measurements across the full size range.
Not a label. A process.
What sets Active Liberated apart
Specificity is our strength.
We serve one specific customer: Asian curvy women. We currently offer sizes M to 4XL, reflecting where our fit knowledge is deepest, and we are actively building our understanding of where the need extends beyond that.
Curated to a standard, not a trend.
We do not carry what is available. We carry what passes. Every piece, sports bra or daily bra, is selected against a fit and quality standard before it earns a place in this range. If it does not meet the mark, it does not ship.
The founder behind it
Fiona Lim founded Active Liberated after 30 years in luxury service, and years of personal frustration finding activewear that fit her body as an Asian curvy woman. She brings the same obsessive care she applied to luxury client experience to every detail: product selection, fit testing, and the way we communicate with our community. Every decision here is deliberate.
A fit that lets you move
A sports bra that fits properly is not a luxury. It is what lets you show up for your class, your walk, your workout, without ill-fitting kit quietly talking you out of it.
Active Liberated is based in Singapore, launching here first because this is home. Malaysia follows. Southeast Asia is not a secondary market. It is where we belong.
Explore the collection - sports bras and everyday bras, carefully selected and fit-tested for Asian curvy women, sizes M to 4XL.