Privacy policy
activeliberated.com
Last updated: April 2026
At Active Liberated, we build everything around trust — trust in how our products fit, trust in how we show up for our community, and trust in how we handle what you share with us.
This Privacy Policy explains how Active Liberated Pte. Ltd. ("Active Liberated", "we", "us", or "our") collects, uses, discloses, and retains your personal data when you visit our website at activeliberated.com or purchase from us through our website or Instagram channel. It also sets out your rights under Singapore's Personal Data Protection Act 2012 (as amended) ("PDPA").
Please read this carefully. By providing us with your personal data, you consent to our collection, use, disclosure, and retention of that data in accordance with this Policy and as permitted by applicable law.
1. When We May Process Your Personal Data
We process your personal data only when we have a valid legal basis to do so:
Consent
Where you have given us your explicit consent to process your personal data for a specific purpose — for example, to receive our newsletters or marketing communications.
Contract
Where processing is necessary to fulfil a purchase you have made, including processing your order, arranging delivery, and handling returns or refunds.
Legitimate Interests
Where processing is necessary to serve our legitimate business interests — such as improving our products and services, providing customer support, and preventing fraud — provided those interests are not overridden by your rights.
Legal Obligation
Where we are required by law to process your personal data, including compliance with Singapore's PDPA, anti-money laundering regulations, and other applicable legislation.
2. What Personal Data We Collect
Account Information
When you create an account with us, we collect:
– Name
– Email address
– Date and month of birth
– Contact number
– Mailing and shipping address
– Password (stored securely and never visible to us)
Purchase Information
When you make a purchase through our website or Instagram, we collect:
– Name
– Email address
– Payment information (processed securely via Shopify Payments — we do not store your full card details)
– Mailing and shipping address
– Contact number
– Order and purchase history
Online Activity Information
When you use our website, we collect certain technical data automatically, including through cookies and similar tracking technologies:
– IP address and device identifiers
– Pages viewed and time spent on each page
– Navigation paths and on-site behaviour
– Browser and device type
This data helps us understand how our website is used, improve your experience, and support our marketing efforts. Our e-commerce platform, Shopify, may also collect similar information in accordance with their own privacy practices.
Marketing Information
When you subscribe to our newsletter, participate in a promotion, or complete a form on our website, we collect:
– Name
– Email address
– Contact number
– Marketing preferences
– Any additional information you choose to provide
Feedback and Reviews
When you submit a product review or feedback, we may collect:
– Name
– Height and weight (if you choose to provide these to help our community)
– Photographs you upload
– Any other details you voluntarily share
Customer Support Information
When you contact us with a question or concern, we collect:
– Name
– Email address
– Contact number
– The content of your correspondence with us
Information from Third-Party Platforms
When you purchase through Instagram, the platform may share your name, contact information, and transaction details with us so we can fulfil your order. They do not share your payment card details with us.
We may also use trusted third-party partners who collect data via cookies and pixels on our website. These partners may combine this with other data they hold to help us serve relevant marketing to you. Where required, we will notify you of such arrangements separately.
Children's Data
Our website and services are intended for individuals aged 18 and above. We do not knowingly collect personal data from anyone under 18. If you believe we have inadvertently collected data from a minor, please contact us immediately at cs@activeliberated.com and we will delete it promptly.
3. How We Use Your Personal Data
To Provide Our Services
– To process your orders, payments, returns, and refunds
– To create and maintain your user account
– To send order confirmations, shipping updates, and delivery notifications
– To remind you of items left in your shopping cart
– To respond to your enquiries, questions, and feedback
– To administer our relationship with you
To Improve Our Services
– To analyse trends, usage patterns, and customer feedback
– To develop, test, and improve our products and website experience
– To monitor and resolve technical issues
For Marketing and Communications
– To send you marketing emails about new arrivals, promotions, and offers — where you have opted in
– To deliver targeted advertisements on our website and Instagram that may be relevant to your interests
– To process your participation in surveys, contests, or other initiatives
– To record and review customer service interactions for quality and training purposes
For Research and Analytics
We may analyse your data to better understand our community's needs and improve our designs, fit, and product range. Where possible, we will anonymise or aggregate data before using it for research purposes.
For Legal and Compliance Purposes
– To comply with our legal obligations under the PDPA and other applicable Singapore laws
– To detect, investigate, and prevent fraudulent transactions or misuse of our services
– To enforce our Terms and Conditions
4. How We Share Your Personal Data
We share your personal data only where necessary, and only with parties who are required to protect it with the same standard of care we apply ourselves. These include:
– Shopify Inc., our e-commerce platform provider, which processes data on our behalf to power our website and transactions
– Payment service providers who process transactions securely on our behalf
– Logistics and delivery partners who fulfil and ship your orders
– Marketing and analytics partners who help us understand our audience and deliver relevant communications — under strict data processing agreements
– Instagram / Meta, where you have made a purchase or interacted with us via their platform
– Professional advisors, including legal and compliance service providers, where necessary
– Law enforcement or regulatory authorities, where required by law
We do not sell your personal data to third parties.
In the event of a business restructuring, merger, or acquisition, your personal data may be transferred to the relevant successor entity, which will be required to honour this Policy.
5. Cookies and Tracking Technologies
We use cookies and similar technologies on our website to provide core functionality, analyse site usage, and support our marketing efforts. Cookies are small data files stored on your device that help us recognise you and remember your preferences across visits.
The types of cookies we use include:
– Essential cookies — necessary for the website to function (e.g. your shopping cart)
– Analytics cookies — to understand how visitors use our site (e.g. Google Analytics)
– Marketing cookies — to help us deliver relevant advertisements
You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.
To opt out of Google Analytics, you may install Google's opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.
To manage interest-based advertising on Instagram or Google, visit your account settings on the respective platform.
Our website does not currently respond to Do Not Track browser signals. However, you retain the right to manage your data preferences through the methods described above and in Section 7 below.
6. Cross-Border Data Transfers
As we operate on Shopify's global platform, your personal data may be processed and stored on servers located outside Singapore, including in the United States or Canada. Some of these jurisdictions may have data protection laws that differ from Singapore's PDPA.
Where your data is transferred outside Singapore, we take appropriate steps to ensure it remains protected — including requiring contractual safeguards from our service providers. Shopify maintains its own data protection commitments, details of which are available at shopify.com/legal/privacy.
Further information on the safeguards we have in place can be provided upon request.
7. Your Rights and Choices
Access and Correction
You have the right to access the personal data we hold about you and to request corrections if it is inaccurate or incomplete. To do so, log into your account and update your profile, or contact us at cs@activeliberated.com. We will respond within 10 business days.
Withdrawal of Consent
Where processing is based on your consent, you may withdraw that consent at any time by contacting us at cs@activeliberated.com. We will action your request within 10 business days. Please note that withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
Unsubscribing from Marketing
You may unsubscribe from our marketing emails at any time by clicking the unsubscribe link at the bottom of any email, or by writing to us at cs@activeliberated.com. We will process your request within 10 business days.
Do Not Call Registry (Singapore)
If you are a Singapore resident and you have registered your telephone number with the Do Not Call (DNC) Registry, we will not send you marketing messages via SMS or phone call unless you have given us your express consent to do so.
Deletion of Personal Data
You have the right to request deletion of your personal data, subject to any legal or regulatory obligation we may have to retain it. To make a deletion request, please write to us at cs@activeliberated.com. We will process your request within 30 days and confirm once complete. Please note that deleting your data will mean we are no longer able to process any outstanding orders or provide account-related services.
8. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected — including providing our services, complying with our legal obligations, and resolving disputes.
When your personal data is no longer required, we will securely destroy or anonymise it. Retention periods vary depending on the type of data and the purpose for which it was collected. For example, transaction records may be retained for up to seven years to comply with financial regulations.
9. Data Security
We take the security of your personal data seriously. We apply industry-standard technical and organisational measures to protect your data from unauthorised access, use, disclosure, alteration, or destruction. These include encryption in transit, access controls, and regular security reviews of our systems and service providers.
Where you have created an account with a password, you are responsible for keeping your password confidential. We strongly recommend that you do not share it with anyone.
While we take every reasonable precaution, no method of transmission over the internet is completely secure. In the event of a data breach that is likely to result in significant harm to you, we will notify the Personal Data Protection Commission (PDPC) and, where required, notify you directly — in accordance with Singapore's mandatory data breach notification obligations under the PDPA.
10. Third-Party Links
Our website may contain links to third-party websites. These sites operate independently and are not governed by this Policy. We are not responsible for their privacy practices and encourage you to review their policies before providing any personal information.
11. Shopify’s Role in Processing Your Data
Our website and store are hosted and powered by Shopify Inc. ("Shopify"). As our e-commerce platform provider, Shopify collects and processes certain personal data about your interactions with our store independently, in its capacity as a data controller. This includes data collected through Shopify’s platform infrastructure, analytics tools, and enhanced merchant features, which may involve data from your interactions with other Shopify merchants and websites.
For personal data processed by Shopify in this capacity, Shopify is responsible for responding to your requests to exercise your rights. To learn more about how Shopify uses your personal data and to exercise your rights in relation to Shopify’s processing, please visit the Shopify Consumer Privacy Policy at shopify.com/legal/privacy or the Shopify Privacy Portal at privacy.shopify.com.
12. Additional Rights
Right of Data Portability
You may have the right to receive a copy of the personal data we hold about you in a structured, commonly used format, and to request that we transfer it to a third party where technically feasible. To make a portability request, please contact us at cs@activeliberated.com. We will respond within 10 business days.
Authorised Agent Requests
You may designate an authorised agent to submit privacy requests on your behalf. Before we process any such request, we will require the agent to provide proof of your authorisation, and we may contact you directly to verify your identity. This safeguard is in place to protect your personal data from unauthorised access or alteration.
Non-Discrimination
We will never discriminate against you for exercising any of your privacy rights. Your access to our products, services, and community will not be affected by any request you make in relation to your personal data.
Complaints and the PDPC
If you have a concern about how we handle your personal data and are not satisfied with our response, you have the right to lodge a complaint with Singapore’s Personal Data Protection Commission (PDPC) at pdpc.gov.sg. We take all complaints seriously and will work with you to reach a fair resolution.
13. Amendments to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the “Last updated” date at the top of this page. We encourage you to review this Policy periodically. Your continued use of our services after any changes constitutes your acceptance of the updated Policy.
14. Contact Us
Your privacy matters to us, and we are committed to handling your data with the same care and respect we bring to everything we do at Active Liberated.
If you have any questions, concerns, or requests regarding your personal data, please contact us:
Active Liberated Pte. Ltd.
68 Circular Road, Unit 02-01, Singapore 049422 (mailing address only)
Email: cs@activeliberated.com
Website: www.activeliberated.com
We will respond to all enquiries within 10 business days.
Active Liberated Pte. Ltd. · Singapore · activeliberated.com